SAP leads Oracle in order management, Forrester says

SAP is among two other vendors with an edge over Oracle, Siebel and several other software firms in the order hub management cycle, according to a recent report from Cambridge, Mass.-based Forrester Research.

Order hub management is emerging as companies examine business processes around customer relationship management, enterprise resource management and supply chain systems. Order hubs are being closely aligned to growth in service oriented architecture (SOA) projects and the use of Web service-enabled applications, said Ray Wang, a Forrester business applications analyst.

"Companies are doing some interesting things with business process management tools to be able to change the flow in the way the company interacts with the customer," Wang said. "By having flexibility and the technology to address order fulfillment and other issues in a competitive market is really what order hubs is all about."

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